Last week we flew to Bologna to attend Cersaie 2018. Our participation was made possible thanks to the trust that Argenta placed in us.
Cersaie is one of the most important fairs in the ceramics sector. With more than 800 exhibitors, year after year it announces the latest trends and ceramic innovations. Mainly, innovative designs of surfaces, walls, marbles and ceramic bathroom furniture are shown, all this by international architects, designers, contractors and commercials. In addition, the five-day fair coincided with the fourth edition of the Bologna design week, which created a larger network of designers.
Argenta, was one of the companies that participated in the fair, since it is one of the most representative Spanish companies in the ceramic sector. Characterized by its innovative spirit, it opted for new technologies to provide added value to its stand.
Innoarea, developed an application for two of its new collections. It was intended to make known to its customers, in an interactive way, the technical and aesthetic aspects of these collections, to facilitate their sale. This was made possible by the use of Leap Motion technology, along with two LED screens.