Going beyond physical limitations with new technologies

For some years now, companies have chosen to present themselves to their clients, especially at fairs through the Virtual Showroom.

What is it? How does it work?

The  Virtual Showroom is an interactive experience that uses new technological solutions, from the most basic (360º images) to the most immersive (VR real time application), thanks to which customers can comfortably see the products virtually without moving.


Due to the situation we are experiencing now, the  Virtual Showroom represents an ideal and safe solution. The restrictions adopted by COVID-19 do not allow us to act as before, such as visiting clients, potential collaborators, etc. The emotions of direct contact and the ability to see, touch and taste the products or services are lost.

Thanks to the Virtual Showroom it is possible to go beyond limitations, offering an interactive experience that is close to reality, guaranteeing a complete presentation of the product capable of exceeding any live presentation.

The  Virtual Showroom is a portable experience that allows significant cost savings thanks to its reuse without investment and its possible continuous development. For example, for the participation in a fair, presenting products through this type of showroom saves costs for: transfer, assembly, installation and the travel of technical staff.


Customers, both B2B and B2C, demand experiences that leave a mark, that allow them to feel emotions, which will be connected to the perception of the brand. Consequently, stronger is the experience , more it will be agreed upon by the client.

According to a study developed by Greenlight VR, 53% of consumers prefer brands that offer virtual experiences, which is why at fairs and events it becomes a powerful tool when it comes to capturing the attention of attendees.

It is true that the brand will have an innovative image, increasing interest in the product / service it offers. As a result, one of the most important phases of the relationship with the client, the retention of the brand, will be achieved more quickly, providing a great differential value compared to the competition.

It is also interesting to mention that together with the Showroom, companies choose to present themselves through the AR Catalog , an app for mobile devices that shows the product of the physical catalog in 3D with Augmented Reality, allowing a complete presentation of the products and services causing the effect ” wow ”.


The Virtual Showroom experience has many different applications, among the most important we find:

  • Remote presentations;
  • Fairs;
  • Events.


To understand how the experience of a Virtual Showroom works, you can consult the Projects section of the web.

To highlight a few:

“The capacity of immersion is one of the most significant potentials of the digital medium”

In conclusion, new technologies represent the solution when facing difficult situations, offering an interactive experience that does not remove the emotions of real contact.

Are not you curious to try it too?