What exactly is AR?

Augmented Reality (AR) technology allows the superposition of images, bookmarks, videos or information generated in a virtual way on the real world. In this way, AR creates an environment in which virtual objects are related to the physical world. This offers a different experience to the user and is so realistic that they can come to consider that digital objects are part of their real environment. Advances in devices, such as smartphones or tablets, have meant that today we can use this technology in a generalized way.

Augmented reality applied in the industrial sector

The impact of Augmented Reality has reached many sectors, among which are: education, retail, health and medicine, automotive, oil and gas or tourism. In all of them it is proving to be an effective tool.

In the field of Industry 4.0, this technology has multiple applications related to manufacturing, logistics, operator training, machine maintenance or remote assistance guided by a supervisor who offers support from anywhere in the world, for example. However, this time we are going to focus on AR showrooms that make it easy for manufacturers to display their entire product catalog in a realistic way.

Augmented reality and industrial machinery

Industrial machinery, because of its high cost, is not something that can be easily sold on the Internet, since customers often need to see the machine in person in real size and in operation before making a final decision.

AR has a key role to play in selling large industrial items. With this technology, the salesperson can show the customer the machinery in its exact dimensions and even observe it in the real work environment and be able to choose where they prefer to locate it. In addition to being able to visualize the product in the space before closing the commercial deal, suppliers will be able to show how it works in a very real way, without having it physically in front of them.

An example of this extrapolated to the world of B2C (Business to consumer) marketing is the IKEA PLACE application, with which the brand allows consumers to test the company’s furniture at home or in the office in a virtual way.

Of course, the personal relationship between customer and sales manager does not disappear, quite the contrary, since the latter will have at his disposal a more effective, visual and dynamic sales tool.

You can bring visitors a complete catalog of industrial machines and show them to the potential customer through an Augmented Reality APP. Moreover it can be used for remote meetings, sending images of the products so that the user can activate the Augmented Reality showroom on site.