VR Showroom for AR Racking

Thanks to the Virtual Showroom, AR Racking can present its storage systems in a simple and complete way with all the necessary information for customers.

AR Racking is a storage systems company for all types of cargo with a presence in more than 60 countries, with an export rate of over 90%. It is specialized in the design, production and installation of industrial racks for the storage of pallets and specific loads. It has a Technology Center in which the R&D area develops its activity, a fully automated Productive Center of more than 35,000 m2 and a Research and Testing Laboratory at the University of Mondragón. Its mission is to provide companies automated storage systems with agile and robotic access to load units. 



The main problem of the company is the optimization of the presentation and sale of its storage systems to potential customers. The aim is to obtain a professional image and a satisfactory understanding of the operation of the offered services. Another objective of AR Racking is to expand the network of potential and effective customers at an European and international level, to achieve its purpose the company needs a way to show the operation of its systems and its advantages to more possible users simultaneously. 



The objective of presenting the products to customers through the Showroom is achieved with the Virtual Reality (VR) which allows an immersive experience capable of simulating real situations. By putting on the Oculus Quest headset, the user takes a tour of the company’s facilities and begins to understand the AR Racking storage system by experiencing it first hand. The Virtual Showroom is a portable experience that allows to save the costs derived from the transfer, assembly and installation of products in fairs or events, providing a great differential value respect to the competition, in addition the use of technological innovation is one of the determining factors that attract customers. Through our product InnoSHOWROOM we overcome the physical limitations of the exhibition space. Furthemore, virtual recreation offers an immersion without anything to obstruct vision, impossible in a real environment.



The choice to present a product with a Virtual Showroom allows viewing in an infinite immersive environment, without walls or limits. It is carried out an interactive experience in which customers can take tours of any space or facility and interact with all types of objects present. Its easy-to-move feature allows you to save costs and quickly reach a larger number of customers.


Leaders in innovation

AR Raking is positioned as an innovative company within the sector.

Cost savings

The cost of training is reduced.

Sales tools

Improves communication of the product to customers


Oculus Quest is the first all-in-one system designed for Virtual Reality. It can be used almost anywhere with just a VR headset and controllers.

Configuration is easy, whether the user is at a fair, event or visiting a client. Oculus Quest adapts to any environment, allowing it to be used standing or sitting in large or small spaces.

Oculus Insight reproduces the user’s movements in Virtual Reality no matter where they look, and allows monitoring throughout the room without external sensors. The user can look around, bend over and move to any point in the available space.


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