Virtual Showroom with the use of Interact VR technology

Thanks to InnoSHOWROOM, CAS Cerámica can now present itself as an innovative company in its sector.

With almost 100 years of experience, CAS Cerámica is the leading Valencian company in the manufacture of high-end ceramics and tiles. It is specialized in decorative and handmade ceramics for the most demanding spaces. Its mission is to be a company that always offers the highest quality of its products, adapting to the needs of its customers.



One of the objectives of CAS Cerámica is to present its new David Carson collection at CEVISAMA with an innovative and interactive experience for its customers with its new collections. CEVISAMA is the international fair for ceramics, surface coatings and bathroom and kitchen that takes place in Valencia. The problem that the company has to face is maintaining the high level of quality for which its products are famous, presenting itself in a complete, professional and attractive way to distinguish itself from the competition. Being able to offer a positive and new experience to visitors by giving all the important information about the company’s products is the challenge of CAS Cerámica when presenting itself to the fair.



CAS Cerámica chose to adopt our products to achieve its goal. Regarding the visualization and immersive interaction with Virtual Reality, we resort to Interact VR and Virtual Showroom solutions. Through our InnoINTERACT product it was possible to offer visitors an immersive experience with Virtual Reality, where they had the possibility of personalizing a home with the brand’s new collections, such as those designed by David Carson. Likewise, adopting technological solutions implies significant cost savings in moving and installing products. In addition, the company has been able to increase the level of interest towards its products by adding technological value that makes it innovative for customers.



Choosing to present a product through a Virtual Showroom allows viewing in an infinite immersive environment, without walls or limits. An interactive experience is carried out in which clients can take tours of any space or installation or product and interact with all types of objects present. Its easy-to-move feature allows you to save costs and quickly reach a larger number of customers.


Leaders in innovation

CAS Cerámica is positioned as an innovative company within the sector.

Cost savings

The cost of product presentation is reduced.


Improvement of sales and communication tools.


For this project we have opted for the Oculus Rift Virtual Reality device, which allows us to achieve the highest graphic quality since it works connected to a computer.

The Oculus Insight system works on a room scale, allowing users to move around a real space to interact with the app.

The Rift S scope has five sensors to track movement, with a system that works from the inside out. That is, the closest position tracking is enhanced to improve the sensation when grasping and pointing to objects in the game. The Oculus Rift S also allow us to see the environment without having to remove our helmet.


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