Pygsa is positioned as an innovative company within its sector.
Pygsa wanted to improve the visualization of its machines to facilitate the understanding of customers. The problem is the magnitude of the machines that creates difficulties when they are presented, being very specific and complex. The challenge is to find a tool that allows giving all the necessary information to customers. In addition, being able to present a product in an innovative way leaves a positive image and attracts more customers, who will have a higher propensity to consider the company’s machines.
In order to satisfy Pygsa’s wishes, we went to the AR Catalog, which allows showing its machines in 3D through a simple application for mobile devices. Our Pygsa AR app works as a Virtual Catalog of Pygsa machines, and interacts with the physical catalog of the company. The use of Augmented Reality through mobile devices brings great added value to the traditional catalog. Through the AR Catalog, engagement with the brand and the positioning of the company in the market can be increased. There is also the possibility of maintaining a statistical control of all the data that is recorded when the client uses the application, at Innoarea we monitor the data, allowing us to know in detail the client’s needs and being able to make modifications that make the use of the product more attractive.
Through the Catalog AR you can view products in real dimension, overcoming the limitations of the physical catalog. In addition, the company will be able to position itself as a leader through technological innovation thanks to the added value to the traditional way of presenting products. It is also possible to reuse the experience without investment, saving human and financial resources. It is a powerful commercial and marketing tool for the company, the sales representatives and the distributors.
Augmented Reality (or Augmented Reality, AR) is a technology that allows virtual elements to be superimposed on our vision of reality.
Augmented Reality allows us to expand what our eyes see, using technological devices such as mobile phones, tablets, etc.
This type of technology helps us to generate experiences that allow us to know in depth our environment in 3D, in real time and with its real dimensions.