Training VR en DAM

Thanks to the Catalog AR, DicomaPack has been able to improve the presentation of its machines, achieving a strong sales tool.

DicomaPack, a company with more than 20 years of experience dedicated to the design, manufacture, marketing and supply of industrial machinery for packaging and wrapping. They are specialized in end-of-line end-of-line solutions customized for any type of product, sector or market. They are concerned with improving production processes, providing 100% customized integral solutions that increase productivity, reduce costs and consolidate processes in order to satisfy customers’ needs.

CHALLENGE

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The problem is that DicomaPack‘s machines create difficulties at the time of presentation, being very specific and complex. The challenge is to find a tool that allows the presentation of this type of products in a simple and complete way with all the necessary information that potential customers should know. In addition, being able to present a product in an innovative way leaves a positive image and attracts more customers, who will have a propensity to use the machines of the highest company.

SOLUTION

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Thanks to InnoCATALOG, DicomaPack has been able to solve the problems. Our solution improved the 2D drawings on paper with which they accompanied the descriptions of their products. So with the visualization of the Augmented Reality Catalog we were able to show their machines in 3D. We design a company app with information on its solutions, improving the sales tools of its commercials. Our Dicomapack AR app is a virtual catalog of the machines which interacts with the physical catalog of the company. The use of Augmented Reality through mobile devices brings great added value to the traditional catalog. It is a powerful commercial and marketing tool for the company, the sales representatives and the distributors.

COMPETITIVE ADVANTAGES

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Choosing to present a product through new technologies allows you to have competitive advantages in the sector of interest of the company. The AR Catalog with the support of a  specific app for the company will attract the attention of customers who will not forget the experience, consequently increasing the retention and value of the brand image. New technologies are an efficient, functional communication tool that is always more widely used.

BENEFICIOS

Líderes en innovación

DAM se posiciona como empresa innovadora dentro del sector.

Ahorro de costes

Se reduce el coste de la formación.

Seguridad

Se eliminan los peligros derivados de la formación en entornos peligrosos.

TECNOLOGÍA

Para este proyecto hemos optado por el dispositivo de Realidad Virtual Oculus Rift, que permite conseguir la máxima calidad gráfica ya que funciona conectado a un ordenador.

El sistema Oculus Insight funciona a escala de la habitación, lo que permite a los usuarios moverse por un espacio real para interactuar con la aplicación.

El visor Rift S cuenta con cinco sensores para seguir el movimiento, con un sistema que funciona desde dentro hacia afuera. Es decir, se potencia el seguimiento de la posición más cercana para mejorar la sensación al agarrar y señalar objetos del juego. Las Oculus Rift S permiten además ver el entorno sin necesidad de quitarnos el casco.

CONTACTA

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