Roller coasters, cars and lots of speed

Halloween presents its new MAN X fragrance in an innovative and experiential way.

Created in 1997, Halloween Perfumes is characterized by its modern fragrances and with a unique style, revolutionizing the world of perfumes. Some of the most important products are HALLOWEEN Blue Drop and HALLOWEEN Fleur, in addition in 2012 their first men’s fragrance HALLOWEEN Man was launched, which was followed by HALLOWEEN Man Rock On. The fragrances were made in collaboration with perfumers Max Gavarry, Hamid Merati-Kashani, Carlos Benaim, Nicolas Beaulieuu, Olivier Polge, Dorothee Piot, Christophe Raynaud, Veronique Nyberg, Julie Masse and Juliette Karagueuzoglou. Over time, Halloween Perfumes has built an amazing and passionate community and now offers 23 different perfumes from the first in 1997 to the last in 2020.

CHALLENGE

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Halloween Perfumes aims to present its new fragrance for men MAN X, remaining as an innovative and modern brand in the eyes of customers. In the perfume industry it is not so simple to stand out from the competition from the start. Although Halloween has been growing from year to year achieving its purposes. It is therefore important to be able to maintain the identity of the perfume brand by adding a different touch with which there will be the gain of being able to distinguish. It is also important to be successful in presenting the new perfume.

SOLUTION

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For Halloween Perfumes we have developed a user experience in virtual reality, which is based on the concept of the roller coaster video game, making the user interact with the environment as well as with Halloween perfumes. The goal of this gamification is to catch more possible perfumes that will be exchanged for samples of the perfume. We have a futuristic staging, like in the film Blade Runner from the 70s. With neon lights they allow the player to immerse themselves in a new world. The shapes, the lights, the perfumes of the brand give special importance to the detailed design. The skyscraper is the building that gets all the prominence in this scene. From it you can see the entire city illuminated and it is where the Halloween rail begins that generates a unique and submersible sensation.

COMPETITIVE ADVANTAGES

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Through virtual reality, we achieve a unique experience and both visual and auditory immersion of the user. Consequently, new feelings towards technology are generated. The products will characterize the brand as innovative in its sector. Likewise, this type of presentation of a product allows saving costs, travel times and human resources. It also represents an important competitive advantage in the European and international market.

BENEFITS

Interactive

The user can interact with the work.

No displacement

It is not necessary to move the actual work.

Capacity

There is no physical limit of viewers.

TECHNOLOGY

For this project we have opted for the Oculus Rift Virtual Reality device, which allows us to achieve the highest graphic quality since it works connected to a computer.

The Oculus Insight system works at room scale, allowing users to move around a real space while interacting with the application. The Rift S visor has five sensors to track movements, with a system that works from the inside out. Moreover the closest position tracking is enhanced to improve the sensation when grasping and pointing to objects in the game.

The Oculus Rift S also allows us to see the environment without having to remove our helmet.

CONTACT

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