Levantina is positioned as an innovative company within the sector.
The first objective of Levantina is to capture the attention of visitors with a complete experience that attracts them to receive information. In addition, the company wants the design of an innovative experience where technology is the protagonist and also reinforces the presentation and exhibition of the brand’s products. The challenge is to design a tool that allows a complete understanding of the products they offer.
After the success achieved at CERSAIE, the most important fair in the ceramic sector, Levantina once again trusted Innoarea for the design of an attraction experience for visitors who came to its stand during the celebration of the fair Sleep, The Hotel Design Event , held in London. The solution to satisfy the will of the company is the adaptation of the Glassware developed for the fair with images and products related to hotel equipment. One of the first experiences of using Google Glass to promote the activity of a ceramic company during a sectoral event. Through our InnoSHOWROOM and Augmented Reality with Google Glass products, we overcome the physical limitations of the exhibition space. Likewise, adopting technological solutions implies significant cost and time savings, gaining a competitive position as an innovative company and increasing the possibilities of attracting potential clients.
Choosing to present a product through a Virtual Showroom allows viewing in an immersive environment that adds extra information to the products. An interactive experience is carried out in which clients can take tours of any space or installation or product and interact with all types of objects present. Its easy-to-navigate feature allows you to save costs and quickly reach a larger number of customers.
In this project, the use of Google Glass augmented reality glasses stands out. Smart glasses allow the display of information of different types (eg: instructions) leaving your hands free.
This technology makes it possible to achieve higher levels of efficiency, reducing errors and increasing the safety of the processes in which they are used.