Showroom VR & Interact AR

Porcelanosa presents its new Par-ker product line for the first time through the Virtual Showroom with the Interact AR tool, ensuring an immersive and unlimited experience.

Porcelanosa Group, which has 8 companies and is today a reference company in the world of ceramics, kitchen furniture and bathroom elements, based on values ​​such as innovation and quality but, above all, based on the trust placed in its extensive human team, made up of almost 5000 people, and in the care of their social environment. Currently, the eight companies in the Group offer an extensive range of products that range from kitchen and bathroom equipment to technological materials and advanced construction solutions for contemporary architecture.

CHALLENGE

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Porcelanosa wanted to present its new product line Par-ker that offers different types of flooring made through the use of natural wood. The problem that arises in this situation is the adaptation of the floor to the different types of spaces. The fact of doing this kind of product presentation bringing thew physical product involves a lot of work and costs, with unsustainable costs. In addition, at a fair it is also important to attract the attention of customers and make the product presentable in a simple and intuitive way. This development allows Porcelanosa to take its collection further, innovating its communication with the client, allowing it to visualize large surfaces of applied materials.

SOLUTION

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The  Virtual Showroom with Interact AR allows solving all Porcelanosa’s problems. This technology has served them to present the new Par-ker product line at fairs. During the experience, the visitor can freely make a tour  of the house and see how the different materials of the collection are applied. With a very simple and intuitive interface, specifically designed for Porcelanosa, the user can choose between the different natural wood-inspired flooring from the product line. This development allows Porcelanosa to take its collection further, innovating its communication with the client, allowing it to visualize large surfaces of applied materials.
Through our InnoSHOWROOM and InnoINTERACT products we overcome the physical limitations of the exhibition space. In addition, virtual recreation offers an immersion with nothing to obstruct vision, impossible in a real environment.

COMPETITIVE ADVANTAGES

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Choosing to present a product through a  Virtual Showroom allows viewing in an infinite immersive environment, without walls or limits. An interactive experience is carried out in which clients can take tours of any space or installation or product and interact with all types of objects present. Its easy-to-navigate feature allows you to save costs and quickly reach a larger number of customers.

BENEFICIOS

Leaders in innovation

Porcelanosa is positioned as an innovative in the market.

Cost savings

Reduce the cost of the ferial stand.

Marketing

Better communication and sale tools.

TECHNOLOGY

For this project we have opted for the Oculus Rift Virtual Reality device, which allows us to achieve the highest graphic quality since it works connected to a computer.

The Oculus Insight system works on a room scale, allowing users to move around a real space to interact with the app.

The Rift S scope has five sensors to track movement, with a system that works from the inside out. That is, the closest position tracking is enhanced to improve the sensation when grasping and pointing to objects in the game. The Oculus Rift S also allow us to see the environment without having to remove our helmet.

CONTACT

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