Porcelanosa is positioned as an innovative in the market.
Porcelanosa wanted to present its new product line Par-ker that offers different types of flooring made through the use of natural wood. The problem that arises in this situation is the adaptation of the floor to the different types of spaces. The fact of doing this kind of product presentation bringing thew physical product involves a lot of work and costs, with unsustainable costs. In addition, at a fair it is also important to attract the attention of customers and make the product presentable in a simple and intuitive way. This development allows Porcelanosa to take its collection further, innovating its communication with the client, allowing it to visualize large surfaces of applied materials.
The Virtual Showroom with Interact AR allows solving all Porcelanosa’s problems. This technology has served them to present the new Par-ker product line at fairs. During the experience, the visitor can freely make a tour of the house and see how the different materials of the collection are applied. With a very simple and intuitive interface, specifically designed for Porcelanosa, the user can choose between the different natural wood-inspired flooring from the product line. This development allows Porcelanosa to take its collection further, innovating its communication with the client, allowing it to visualize large surfaces of applied materials.
Through our InnoSHOWROOM and InnoINTERACT products we overcome the physical limitations of the exhibition space. In addition, virtual recreation offers an immersion with nothing to obstruct vision, impossible in a real environment.
Choosing to present a product through a Virtual Showroom allows viewing in an infinite immersive environment, without walls or limits. An interactive experience is carried out in which clients can take tours of any space or installation or product and interact with all types of objects present. Its easy-to-navigate feature allows you to save costs and quickly reach a larger number of customers.
For this project we have opted for the Oculus Rift Virtual Reality device, which allows us to achieve the highest graphic quality since it works connected to a computer.
The Oculus Insight system works on a room scale, allowing users to move around a real space to interact with the app.
The Rift S scope has five sensors to track movement, with a system that works from the inside out. That is, the closest position tracking is enhanced to improve the sensation when grasping and pointing to objects in the game. The Oculus Rift S also allow us to see the environment without having to remove our helmet.
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