VR Showroom e AR Interact

It’s the first time Porcelanosa makes use of Virtual Reality at a fair. This innovative technology has helped them to present the novelties of the Par-ker product line.

In this experience, the attendant can explore with complete freedom a two-floor house and see how the different materials of the Par-ker collection are applied.

With a very simple and intuitive interface, designed specifically for Porcelanosa, the user can choose between different natural wood-inspired flooring of the Par-Ker collection and apply them to the different rooms of the house.

Competitive advantages

Innovation leaders

Cost savings

Improvement sales tool

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