Showroom VR & Interact AR

Thanks to the Virtual Showroom, Mecanizaciones Alavesas can easily present its machinery without worrying about dimensions.

Mecanizaciones Alavesas S.L. is a company dedicated for 45 years to the design, manufacture and innovation of complete bottling and packaging plants. Specifically, they are experts in the manufacture of machinery for bottling lines of wine, cavas, liquors, waters, etc. They also create engineering projects by manufacturing and modifying their current production and packaging lines through conveyor belts and integrate new machinery into customer processes.



Machinery manufacturing companies, as in this case, need large surfaces to be able to show their product at fairs, where space is limited. The challenge is to design a tool that allows you to visit an installation with the machines in operation directly at the fair stand. The needs of Mecanizaciones Alavesas S.L. are consolidated in the will to present its large machinery at fairs, being able to explain the wide variety of processes that they offer to visitors. Moving the machines and being able to offer all the necessary information represent problems that must be solved. In addition, being able to attract the attention of visitors is also very important when selling the services and solutions offered.



Thanks to the Virtual Reality experience created by Innoarea Projects, Mecanizaciones Alavesas has been able to present the operation of its machines at fairs. The Virtual Showroom with the use of Virtual Reality glasses, allows the user to move around the factory by means of a remote control. Then, visitors will have the possibility of having an immersive experience in a virtual space designed specifically for the needs of the company. Through our InnoSHOWROOM and InnoINTERACT products we overcome the physical limitations of the exhibition space. In addition, virtual recreation offers an immersion with nothing to obstruct vision, impossible in a real environment. Likewise, adopting technological solutions implies significant cost savings with respect to the movement and installation of the machines. The company has been able to present itself in a professional, complete and interactive way, increasing the level of interest in the solutions that offers and adding technological value that makes it innovative.



Choosing to present a product through a Virtual Showroom allows viewing in an infinite immersive environment, without walls or limits. An interactive experience is carried out in which clients can take tours of any space or installation or product and interact with all types of objects present. Its easy-to-move feature allows you to save costs and quickly reach a larger number of customers.


Leaders in innovation

Mecanizaciones Alavesas is positioned as an innovative company within the sector.

Cost savings

The cost of presenting the products is reduced.


Sales tools improvement.


For this project we have opted for the Oculus Rift Virtual Reality device, which allows us to achieve the highest graphic quality since it works connected to a computer.

The Oculus Insight system works on a room scale, allowing users to move around a real space to interact with the app.

The Rift S scope has five track movement sensors, with a system that works from the inside out. That is, the closest position tracking is enhanced to improve the sensation when grasping and pointing to objects in the game. The Oculus Rift S also allow us to see the environment without having to remove our helmet.


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