Virtual Showroom for AIMPLAS

Thanks to the Virtual Showroom, AIMPLAS can easily present its innovative products from the plastic industry without worrying about dimensions.

The Technological Institute of Plastics (AIMPLAS) is one of the leading companies in the plastic sector with more than 30 years of experience. It is in charge of developing innovative products related to the plastic industry, improving the properties of the materials used by companies in its entire production chain. The company operates in different sectors such as construction, recycling and the environment, electronics, medicine, nautical or automotive, among many others. Through R&D, they contribute to solving the challenges posed by society in relation to plastics, to improve people’s quality of life and ensure environmental sustainability. 



The problem is how complex it is to show the different innovation projects of AIMPLAS in the plastic sector. The company’s solutions are impossible to move, install and organize commercial actions throughout Spain. This implies a significant reduction in the possibilities of expansion and sale of the product that needs to be tested and seen by customers in order to speed up the purchase process. Furthermore, these projects need to be explained in detail due to the technological complexity and innovation provided by the company.



The project consists on a Virtual Showroom , which allows a total immersive experience through Virtual Reality, in which the user can move freely in the different scenarios in which the AIMPLAS’ materials can be viewed: a house, a bedroom, a car and, and finally, a hospital. Once the assistant puts on the glasses, they have the feeling of being physically in each room, where through the Virtual Reality’s controllers, they can obtain information on different objects designed by the company, from biodegradable pipes to outdoor furniture made with wood and plastic materials as well as smart biomaterials that regenerate maxillofacial tissue, reducing surgeries. This allows solving the problem of the magnitude of the products allowing a complete and detailed presentation, capable of satisfying potential customers. Through our product InnoSHOWROOM we overcome the physical limitations of the exhibition space. In addition, virtual recreation offers an immersion with nothing to obstruct vision, impossible in a real environment.



The choice to present a product with a  Virtual Showroom allows viewing in an infinite immersive environment, without walls or limits. It is carried out an interactive experience in which customers can take tours of any space or facility and interact with all types of objects present. Its easy-to-navigate feature allows you to save costs and quickly reach a larger number of customers.


Leaders in innovation

Aimplas is positioned as an innovative company within the sector.

Cost Savings

The cost of training is reduced.

Sale Tool

Improves communication of the product to customers.


For this project we have opted for the Oculus Rift Virtual Reality device, which allows us to achieve the highest graphic quality since it works connected to a computer.

The Oculus Insight system works at room scale, allowing users to move around a real space while interacting with the application. The Rift S visor has five sensors to track movements, with a system that works from the inside out.

Moreover the closest position tracking is enhanced to improve the    sensation when grasping and pointing to objects in the game. The Oculus Rift S also allows us to see the environment without having to remove our helmet.


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